Monday, September 26, 2016

TED Talk #3: Why Videos Go Viral

When I grow up, I want to be a doctor, photographer, policeman, fireman, teacher, veterinarian, YouTuber!  Wait, what?!  A YouTuber?!

Image result for you tube

If any child mentioned YouTuber on a list of dream jobs ten years ago, people wouldn't have had a clue what he was talking about.  Boy, have things changed.

Media has changed.  Communication has changed.  No longer is the Internet a place for professionals and computer geniuses only.  Every day people are creating and jumping in the deep side of the Web.  It's the ultimate technological power-to-the-people movement.  In this case, the power to create a video.  

The pool of video online is wide and deep!  Sometimes funny.  Sometimes sweet.  Some well-made.  Some  very well made, but, honestly, most are really, really, really bad.

Image result for cat playing piano

What fascinates me is that even a horrendously horrible video can still score hundreds of thousands of views. That's right, hundreds of thousands.  It's crazy!

Why do some videos go viral and some fizzle out?  What is the key to getting a large audience for that video of your cat playing the piano?

This guy knows.  I bring you this week's TED Talk from Kevin Allocca.

Image result for Why videos go viral

Kevin Allocca is YouTube's trends manager.  That means he gets paid to watch YouTube videos all day!  He's got some deep thoughts about web video today.  In this talk from TEDYouth, he shares the 4 reasons a video goes viral.

Here's the link.

Enjoy the video and keep those cameras running when you, your friends, your cat, your parakeet, your dog, your grandpa, or your brother does something interesting.  You never know who will be the next trend in YouTube videos.

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